BRAINSTORMING: What are some key search words for your business besides the obvious?

Ways to discover new key words:

  • Focus on your niche.
  • How do you differentiate yourself?
  • Think of terms related to partners (e.g., real estate firm to include insurance or title company providers).

SPEAKER: Hannah Wineland, Root Digital
Topic: How to Write for Local SEO

  • SEO = Search Engine Optimization, the practice of increasing quantity and quality traffic to your website through the organic results in search engines (Bing, Google, Yahoo)

What Makes Good SEO?

  • Content – add high-value images, videos and information that users are searching for
  • Technical – make sure all links work and that Google can Index your site
  • Backlinks – become an “authority” – list your website on as many other websites as you can.

Use tools – decisions should be based on data

Hannah Wineland, Root Digital:  216-402-2240 /

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