We are currently in the age of the “Experience Economy.” This follows what started as the agrarian economy, then the industrial economy and, most recently, the service economy. 

The experience economy shifts away from competing on price and instead focuses on creating shareable moments.  Many millennials would rather spend money on creating memories rather than just buying stuff.    

When possible, offer something that allows the customer to feel, touch, and remember the interaction.  Encourage clients to take fun photos and share on social media, others will then be drawn in and want to join in on the fun.

David Gin, Cleveland Candle,
clecandleco.com

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