Joey White from Handouts was our recent speaker and shared some great ideas with us!

  • Have a tagline
  • Analyze your marketing pieces for consistency
  • Have logo in several formats including EPS file which is needed for promo pieces
  • Create branding guidelines for your company
  • Check out your competition to get some ideas
  • If you are new to the business, let your prospects know that you bring fresh new ideas
  • Focus on your strengths and turn weaknesses into strengths
  • Be an expert by blogging and doing speaking engagements
  • Give away promotional products with your company name on them often
  • Have shirts with company logo or name tags
  • Consider vehicle lettering
  • Purchase tradeshow banners and table cloths
  • Be sure website is responsive so that it is easily viewed on mobile devices
  • Add internet marketing to your marketing mix
  • Make sure your strategy has a SMART goal (Specific, Measurable, Agreed Upon, Realistic, Time Based)
  • Be sure your content is RITE (Relevant, Interesting, Timely and Educational/Entertaining)
  • Create codes on your marketing pieces to track your efforts
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